In a first of its kind initiative in the country, the VidyutRakshaka(VR) program provides customised recommendations to consumers to conserve electricity. This program was conceptualised to reduce the increasing demand-supply gap in electricity and to initiate a citizen driven voluntary action for electricity conservation.  As of October 2018, over 3000 consumers in Bengaluru and about 500 each in Mysore and Chennai are reaping the benefits of the program by adopting our recommendations and saving on their average monthly consumption.  Our latest results indicate a cumulative savings of 7% in average monthly consumption of electricity among 60% of participants.

The unique aspect of the program is the use of nudges to influence consumers to adopt the recommendations on behaviour change and best practices in efficient use of electricity.   The nudges comprise of neighbourhood comparisons and personalised behaviour change tips based on the participant’s assets, usage and socio-economic standing.  Additionally, category-wise recommendations are provided, spanning lighting, cooling, heating, and other common area electricity usage.  The comparisons and recommendations are generated with robust data driven models, continuously refined with user data.

The program also provides data-based evidence on residential consumption patterns, dis-aggregated by demographics, first of its kind and scale in India.

VidyutRakshaka Aggregator :

As an extension of the program, TIDE and WRI India have launched VidyutRakshaka for Aggregators focusing on apartment complexes with common area electricity usage.  The goal is to demonstrate the demand reduction potential in common areas of large apartment complexes across Bangalore. An entry level energy assessment study was carried out in ten apartment complexes of different sizes across Bangalore. With our baseline and entry level assessment study, data indicates that each apartment could save up to 8 – 12% of their common area electricity cost through nil-investment and low-cost recommendations. TIDE and WRI India are coming out with a tool kit to assist aggregators like apartments to monitor and save electricity spent in common areas.

VidyutRakshaka Lite :

Encouraged by the savings witnessed and by the models of analysis that have emerged from VidyutRakshaka, we are now working towards implementing VidyutRakshaka on a much larger scale to be implemented at the subdivision level. Read about VidyutRakshaka Lite here.

Do you want to join the VidyutRakshaka Program?

Consumers in Bengaluru can download the VidyutRakshaka mobile app from here :

Or contact us at [email protected]

Credits :

We acknowledge the support and guidance of the Government utility BESCOM for the program – VidyutRakshaka is listed in the BESCOM webpage of successful DSM initiatives here:

The program is powered by Societe General Global Solution Centre’s (SG GSC) CSR program.

The program is a collaboration between TIDE and WRI India.